Meet the Team - Infinite Chroma

Anastasia Andreani
Founder & CEO

Anastasia Andreani is the founder and CEO of Infinite Chroma®, and the creator of the PRO MAKEUP LAB™ system. With over 20 years of experience in the beauty and education industries, she is a licensed esthetician, certified color expert, advanced product formulator, and holds a degree in Business and Entrepreneurship.

Anastasia co-founded Vizio Makeup Academy® over 15 years ago, which has grown into one of the most respected and accredited online makeup schools in the world. The academy is recognized by over 20 charter schools across California and has educated thousands of aspiring artists globally—including high school students earning certification while still in school.

Through Vizio, Anastasia became a recognized authority in influencer marketing and social media strategy, pioneering campaigns that helped her students and graduates gain visibility and credibility in the beauty world. She has built a thriving community of creators and developed a powerful digital presence that continues to shape how beauty education and influencer branding intersect. Her expertise has turned Vizio into a launchpad for content creators, brand ambassadors, and social media-savvy artists.

Anastasia has led the academy’s presence at hundreds of national beauty conventions and developed strong relationships with leading beauty brands such as MAC, Urban Decay, and many others. Her talent for networking and passion for mentorship have helped bridge education and industry at scale.

Founder of ASFA Facial Academy, Anastasia created a digital platform offering advanced facial and skincare education. To support hands-on training, she personally designed the ASFA Facial Kit™ and the ASFA Pro Brush Set™—the first professional facial training kits of their kind in the industry.

Anastasia also established AML Laser Academy, a pioneering institution offering cutting-edge certification in cosmetic laser treatments, laser safety, and clinical esthetics. The academy partners with medical spas and wellness centers across the country, providing expert-led training to entire teams. In collaboration with Dr. Leo Capobianco, DO, FAAEM, a board-certified emergency medicine physician and medical director, AML Laser Academy delivers medically guided education to support the highest standards in advanced aesthetics.

She has collaborated with legendary Hollywood SFX artists including Gabriel De Cunto, Jonah Levy, and Argenis Pinal, extending her work into character makeup and special effects. Anastasia has been featured in industry media, recognized as a leader in sustainable beauty education, and continues to drive innovation with purpose.

Having personally navigated the challenges of Hashimoto’s disease, Anastasia has shown that any woman can rise, find her strength, and pursue her dreams with purpose and energy. Her experience has made mental health awareness a deeply personal priority. If Infinite Chroma® can help even a little—by decluttering daily routines, promoting mindfulness through design, and simplifying beauty—then the company is doing more than delivering products; it’s supporting well-being.

As a dedicated vegan and advocate for waste reduction, she’s passionate about creating beauty solutions that are kind to both people and the planet. For Anastasia, beauty is not just about how you look—it’s about how you live, how you feel, and what you leave behind.

Alfredo Andreani
President & Chief Technology Officer

Alfredo Andreani is the operational, technical, and creative backbone of Infinite Chroma®. As President and CTO, he oversees the company’s full infrastructure—including international product logistics, manufacturing, e-commerce development, and customer experience systems. Fluent in Spanish and English, Alfredo manages global vendor relations with over 200 overseas manufacturers and suppliers, giving him unmatched insight into production, quality control, and cost efficiency.

An expert in website development, checkout systems, UX design, branding, and e-commerce architecture, Alfredo ensures that every platform under the Infinite Chroma® brand is built to be both beautiful and high-performing. He leads all SEO strategy across the brand’s digital ecosystem—optimizing every page, product description, image, and structure to rank organically on Google. From technical SEO to keyword-rich content creation and site indexing, he implements best practices that drive visibility and long-term growth.

In addition, Alfredo oversees all paid advertising strategy, managing Google Ads, Facebook and Instagram campaigns, and retargeting funnels designed to convert at scale. His deep understanding of ad placement, audience segmentation, A/B testing, and conversion tracking ensures each campaign delivers strong ROI while maintaining brand voice and integrity.

Beyond the digital landscape, Alfredo leads all packaging innovation and oversees sample coordination, managing every step from prototype to final delivery. His hands-on approach ensures that every product shipped reflects the brand’s commitment to premium design, durability, and sustainability—blending creativity with operational excellence at every level.

In addition to managing the digital and operational backend of Vizio Makeup Academy, ASFA Facial Academy, and AML Laser Academy, Alfredo also handles all video production, editing, photography, and creative content direction. His ability to bring visual storytelling and technical infrastructure together is what powers Infinite Chroma’s distinctive and high-performing presence.

Having coordinated hundreds of beauty conventions and trade shows, Alfredo is known not just for his technical talent, but also for his people skills, leadership, and ability to deliver under pressure. He is currently leading the integration of AI tools and personalization technology into Infinite Chroma’s systems to elevate user experience, streamline automation, and shape the next evolution of the brand.

Most recently, Alfredo has designed the PRO MAKEUP LAB™ kit in full 3D and augmented reality. As an expert in 3D animation and AR development, he created an immersive digital version of the kit that allows users to virtually experience the product in their own environment—zoom in, rotate, explore features, and understand how the system works, all from their phone or tablet. This innovation brings the product to life online and adds a powerful, interactive layer to Infinite Chroma’s marketing and education experience.

A Combined Vision

Together, Anastasia and Alfredo Andreani have built a powerful, purpose-driven beauty education and product ecosystem that combines innovation, accessibility, and integrity. Through their leadership of Infinite Chroma®, Vizio Makeup Academy, ASFA Facial Academy, and AML Laser Academy, they have distributed high-performance beauty tools and palettes globally and shaped the careers of thousands of students.

Their combined mission is to reinvent how the world learns, applies, and experiences beauty—through smarter systems, cleaner products, and professional training that empowers the next generation of artists and entrepreneurs. They are deeply passionate about educating young people, helping others succeed, and supporting a new generation that values creativity, self-expression, and well-being.

As part of their vision, they are integrating education directly into the PRO MAKEUP LAB™ system, making it possible for anyone to learn professional makeup techniques online while using the very tools included in the kit. Their goal is to make beauty education accessible to everyone, regardless of location or background—bridging the gap between product and skill-building.

They are also committed to reducing the industry’s environmental footprint, prioritizing sustainable packaging, refillable systems, and less waste at every level of production. For them, health, education, and environmental impact are not separate goals—they are core pillars of the journey.

In addition to raising their 8-year-old son, they have faced the many challenges of building a startup from the ground up, juggling parenting, product development, and business growth—all while staying true to their mission. Their journey has not been easy, but their shared passion and resilience continue to drive them forward.

They share a driven, unstoppable mindset, guided by the belief that "the impossible only takes a little more time." That determination fuels everything they do—from product innovation to education to building a global beauty movement.

With new technologies like AI personalization, digital training advancements, and eco-conscious product development already in motion, they are building not just a brand—but a movement in modern beauty.

Stephanie Salazar
Customer Service & Operations

Stephanie Salazar plays a vital role at Infinite Chroma®, overseeing customer service, email communications, and order fulfillment. She is the first point of contact for our customers—ensuring every question, concern, or issue is handled with care, clarity, and professionalism.

In addition to managing day-to-day customer support, Stephanie also leads our email marketing strategy—crafting messaging that keeps our community informed, inspired, and engaged. Her attention to detail, warm communication style, and deep understanding of customer needs make her an invaluable part of the Infinite Chroma® experience.

From processing orders and tracking shipments to supporting launches and promotions, Stephanie ensures everything runs smoothly behind the scenes. Her dedication and responsiveness help build the trust and loyalty Infinite Chroma® is known for.