FOR IMMEDIATE RELEASE
Infinite Chroma® Launches PRO MAKEUP LAB™ from Beverly Hills — A Patent-Pending At-Home Makeup Lab That’s Turning Heads
Beverly Hills, CA – June 19, 2025 – A bold new beauty invention is about to shake up the industry. Infinite Chroma® Corp., based in Beverly Hills, proudly announces the launch of PRO MAKEUP LAB™ — the world’s first at-home customizable magnetic makeup lab crafted from eco-conscious fiberboard. This patent-pending system gives beauty lovers the power to design their own palettes using over 160 pro-level shades, all from the comfort of home.
Unlike traditional palettes filled with fixed color combinations, PRO MAKEUP LAB™ puts creative control back in the hands of makeup lovers. The system includes a magnetic tool for effortless pan swaps, refillable 9-slot and 12-slot palettes, and six pre-filled magnetic palettes packed with high-performance, skin-friendly formulas for face, eyes, cheeks, and lips. With their sleek magnetic tool, swapping shades is not only effortless — it’s seriously fun.
The real innovation? All 160 shades are the same universal pan size — meaning foundation, eyeshadow, blush, lip color, and more can be placed in any slot, swapped freely, and fully customized. It’s a brilliant system built for creativity without limits.
Beauty lovers can test and swatch over 160 colors directly on their skin in real time, then build as many personalized palettes as they want from home. The compact, travel-friendly palette design makes it easy to take your creations anywhere, remix on the go, and keep evolving your look. Refills are available anytime online, making it the most affordable magnetic refill system on the market — and there’s truly nothing else like it out there. It's not only a game-changer — it’s the ultimate gift for any makeup lover.
“The goal wasn’t to launch another makeup product,” says the founder of Infinite Chroma®. “We wanted to invent something completely new — interactive, customizable, and fun. PRO MAKEUP LAB™ is a beauty experience designed to go viral.”
And viral it will go. With its click-and-snap design, endless remix possibilities, and studio-quality formulas, PRO MAKEUP LAB™ is already capturing the attention of creators and beauty influencers. Every influencer can create their own one-of-a-kind palette — completely unique to their style — and design looks that no one else has. It’s a dream come true for any makeup lover who wants to express themselves their way, without limits. As these creators begin sharing their custom palettes and tutorials online, followers will instantly see how different this system is — fun, fresh, and made for real expression. It’s not just makeup — it’s content, creativity, and conversation.
Made from recyclable fiberboard, the system replaces up to 20 traditional palettes and can reduce over 5 million pounds of waste and 150,000 tons of CO₂ per year if adopted widely. It’s not just better for makeup lovers — it’s better for the planet.
Created by the team behind Vizio Makeup Academy®, the #1-rated online makeup school in the U.S., PRO MAKEUP LAB™ blends innovation, sustainability, and artistry in a way no other beauty brand has done.
To learn more, request a sample, or speak with the team behind the brand, contact:
Anastasia Andreani
anastasia@infinitechroma.com
702-523-9120
Infinite Chroma® Corp. | Beverly Hills, CA
www.infinitechroma.com
https://drive.google.com/drive/folders/1IHjJU-LXIV3y00SGSsAHEEhqcPkJGsOa?usp=drive_link
