Problem - Solution | Pro Makeup Lab

Overproduction and Unused Shades

Problem: Pre-made palettes typically include 10 to 15 shades, but most people only use two or three. The rest go untouched, eventually expiring or being thrown out. Consumers pay for products they never wanted — and brands keep producing more of the same.

Solution: PRO MAKEUP LAB™ lets users create their own palettes from the ground up. They choose only the shades they’ll actually use — eliminating waste before it starts and giving customers full control over what they’re buying.

Massive Waste from Traditional Palettes

Problem: Most makeup palettes are made with non-recyclable materials like plastic, mirrors, magnetic backings, and glue. Once a few shades are used or expired, the entire palette is tossed — often still half full. Millions are thrown away each year.

Solution: PRO MAKEUP LAB™ is made from durable, recyclable paperboard and designed to be refillable. The outer packaging is compact and eco-friendly, reducing waste without compromising on product quality or experience.

Excess Packaging Across the Industry

Problem: Many beauty products come with oversized boxes, plastic trays, and non-recyclable wrapping that drive up costs and environmental waste.

Solution: Our kits use streamlined, recyclable packaging that eliminates unnecessary materials while protecting the product. It's efficient for shipping, storing, and unboxing.

Unreliable and Inaccessible Refill Systems

Problem: Refillable palettes are rare and often require users to pick shades online without seeing them in person. Prices range from $20 to $30 per shade, making it impractical for most consumers.

Solution: PRO MAKEUP LAB™ allows users to try real shades and formulas at home. With over 160 shades and affordable refill pricing, it’s accessible for teens, beginners, and pro artists alike.

The Rise of Depotting — and the Risks That Come With It

Problem: Some users try to remove pans from palettes using knives or heat. This DIY trend is risky, messy, and damaging to the products.

Solution: Our patent-pending magnetic tool makes it safe and easy to remove and swap pans — no knives, no mess, no damage.

Trendy Palettes Go Out of Style Fast

Problem: Trendy palettes quickly go out of style, leaving consumers with unused products and pressure to keep buying more.

Solution: Our system lets users swap out shades and update their look anytime. It evolves with their style, reducing waste and keeping creativity fresh.

Limited Shade Inclusivity and Representation

Problem: Many palettes fail to reflect a wide range of skin tones, leaving out people with deeper or fairer complexions.

Solution: PRO MAKEUP LAB™ offers 160+ shades in multiple undertones and finishes, so everyone can build something that works for them.

Difficult for Beginners to Experiment Without Waste

Problem: New users often have to buy full palettes to test a few colors, leading to waste and frustration.

Solution: With PRO MAKEUP LAB™ users can start small and build at their own pace. It’s low-risk, beginner-friendly, and fully customizable.

No Room for Personal Expression in the Purchase Process

Problem: Most beauty products are designed by brands, not users. There’s little opportunity for creative expression.

Solution: PRO MAKEUP LAB™ puts design in the customer’s hands. They pick the shades, arrange them how they want, and make it their own.

A Missed Opportunity to Inspire Young Creators

Problem: Kids and teens love makeup but don’t get to use it creatively. Products are built for passive use.

Solution: Our system encourages creativity, experimentation, and learning. It’s a hands-on tool that fosters real-world skills and confidence.

Lack of Customization and Creative Freedom

Problem: Most brands only sell fixed palettes. To create something custom, users have to buy and mix multiple products.

Solution: Our system is built around customization from day one. Users start and continue with a fully adaptable kit.

Limited Access for Influencers to Create Their Own Palettes

Problem: Big brands only work to make custom palettes with top-tier influencers, leaving micro-creators with no way to design their own products.

Solution: PRO MAKEUP LAB™ gives all influencers a platform to create and share their own custom makeup palettes—featuring 160 colors and formulas that can be combined in over 1 billion unique ways. Real tools. Real sales. Real ownership. The excitement is real.

Inventory-Warehouse

Problem: In most cosmetic brands, when just one shade in a fixed palette underperforms, the entire unit becomes outdated—and the whole palette must be discarded.

Solution: Infinite Chroma® allows you to easily swap out underperforming shades and restock bestsellers—without scrapping the entire system.

Cluttered Spaces, Cluttered Minds

Problem: Most users have drawers full of unused palettes and expired makeup, leading to stress and decision fatigue.

Solution: PRO MAKEUP LAB™ replaces the clutter with a clean, compact, refillable system tailored to real needs. It brings order, ease, and peace of mind to the daily routine.

A Disposable Industry Mindset

Problem: The industry encourages short-term use and constant repurchasing, fueling a cycle of waste.

Solution: We’ve built a system that supports long-term use, reuse, and refresh. It’s not just sustainable — it’s exciting, smart, and built to last.

One Size. For Every Formula.

Problem: Refillable plastic palettes may seem customizable—but in reality, lipsticks, eyeshadows, and foundations come in different pan sizes, forcing users into fixed categories. You can’t mix lip with shadow or foundation in one palette, which limits creativity and convenience.

Solution: We created a universal pan size that fits all formulas—lip, eye, and face—into one seamless system. No plastic. No rules. Just fun, freedom, and full personalization.

One Size. Every Formula. No Limits.

Problem: Most refillable systems only offer eyeshadows—and even those come in limited shades. Lipsticks, foundations, glitters, and bold textures are left out. You’re stuck with what fits, not what inspires. Creativity shouldn’t be boxed in by size or formula.

Solution: We built a universal pan system that works for everything: lip, eye, face—even glitter, foundation, and high-impact textures. And we’re just getting started. We’re expanding into SFX formulas, duo-chromes, chameleon colors, and whatever trend comes next. Every formula. One size. Total freedom.